Time Magazine's recent issue covers 10 Ideas That Are Changing The World.
Idea #2, The End of Customer Service, says that "with self-service technology, you'll never have to see a clerk again."
I'm an independent, time-crunched, reasonably tech-savvy individual, so I love self-service done well:
- Airlines that let me choose my seats, print my boarding pass and head straight to the gate
- Rental car agencies that let me bypass the rental counter and drive away
- Supermarkets that let me use handheld scanners to scan and bag as I shop
But I love no-service even more:
- Paying my bills automatically by charging them to my Amex Card (earning more reward points)
- Breezing through toll-booths without stopping while automatically charging my credit card
But sometimes I like high-touch service. I don't want to learn about interior design. So, my wife and I hired an interior designer to create a plan to decorate our home. She asked us a few questions about our (ahem) style and then told us what to do and buy. We did it and bought it. Ta-da...nice house.
But I wonder someday if someone will invent an "interior design" service that knows my preferences, creates the plan, buys the stuff and has it delivered and installed.
Even thought I liked the service the designer provided, I would still rather avoid the whole interaction.
Sounds far-fetched, doesn't it?
Well, some of the self-service and no-service options sounded far-fetched at one point too.
If your customers would ultimately rather avoid interacting with your employees, what are you doing to provide self-service and no-service options?